Ifrah's Impact

A 5-Year Performance Review (2020-2025)

Key Fundraising Achievement Highlight

The #LightThePath digital campaign demonstrated exceptional success:

$15,000

Raised

3X

Original Goal Surpassed

This critical funding was secured at a pivotal time for the Centre.

πŸ’°Comprehensive Fundraising Achievements

A summary of key fundraising campaigns and their significant contributions over the years.

Total Amount Raised:

$76,605

Breakdown of funds raised by campaign and year.

🌟Brand & Reputation

Spearheaded brand repositioning, fostering a welcoming and inclusive image for the Centre, aligned with Kate's vision.

MidSummer’s Dream Fundraisers:

Consistently delivered successful, sold-out events, significantly boosting the Centre's profile and community engagement.

🀝Growth & Partnerships

Achieved consistent growth in social media following and cultivated key strategic partnerships, enhancing Centre stability.

New Donor Collaborations:

  • Woven
  • RioCan
  • JB Schultz Family Foundation
  • Kate
  • Sydney

These partnerships provided vital support through third-party fundraisers and event backing.

πŸ’»Digital Transformation & Online Reach

Online Reach Over Time

Total Online Reach:

445,002

Total unique online reach across platforms.

Key Digital Initiatives:

  • 🌐Launched and managed the Centre's new, accessible website.
  • πŸ’¬Implemented a Chatbot, improving client outreach and support.
  • πŸŽ™οΈLed marketing for the Centre's first podcast, "Put down the Mascara" with Kate.
  • πŸ›’Established an E-commerce drop-ship store for cost-free merchandise fundraising.

πŸ“ˆRevenue Growth: Donations & Fundraising Activities

Tracking the Centre's revenue from direct donations and fundraising efforts over the years, highlighting the impact of our social media growth and increased brand awareness.

Comparison of annual revenue from donations vs. fundraising activities.

πŸŽ‰Community Engagement

Actively involved in the success of numerous impactful community events.

Notable Events Supported:

  • Brunch with Mrs. Claus
  • Male Allies Event
  • Women in Sports (ft. Team Canada)
  • Victims Week - Bridging Gaps
  • Breaking the Bias Event

πŸ›οΈMerchandise & Design:

Designed various event merchandise (tote bags, lanyards, mugs) and organizational gifts, enhancing brand visibility and team morale.

πŸ› οΈOperational Efficiency

Consistently sought to reduce costs and maximize value for the Centre.

Secured Resources & Grants:

  • βœ…Google Ads Grant for Nonprofits
  • βœ…Free Digital Billboards
  • βœ…Free Canva for Non Profit
  • βœ…Free Video Shoots & Photography (Centre Virtual Tour)

Software & Compliance:

Transitioned from paid Setmore to free, PHIPA-compliant Jane software for client appointments, ensuring privacy and cost savings.

πŸš€Proactive Leadership & Support

Demonstrated consistent initiative and a solutions-oriented approach.

Annual Reporting

Created all annual reports for 5 years.

AGM Hosting

Hosted all AGMs for 5 years.

Critical Problem Solving

Resolved Zeffy fundraising platform payout block when others could not.

Focused on high-quality, innovative, efficient, and cost-effective work to support the entire team, ED, and board.